boAt becomes fifth-largest global wearable device company by shipment
Fitbit and boAt tied for fifth place, each holding 2.6 per cent of the wearables market
As per the IDC report, boAT solely focuses on the Indian market
Strong marketing after the lockdown and partnerships with cricket teams helped boAT
According to IDC, the global wearables market grew 35.1% YoY during the third quarter of 2020
Apple ranks in top place owing to its Airpods and Apple watches
